GRAMMYS | KENDRICK LAMAR

Kendrick Lamar is an incredible artist. Nothing is more important to him than where he is from. We wanted to capture that by having his friends, family and people who are inspired by him recite the lyrics from his song "Alright."

Agency: TBWA/Chiat/Day Los Angeles

Client: The GRAMMYs / The Recording Academy

Executive Creative Director: Brent Anderson

Executive Creative Director: Fabio Costa

Group Creative Director: Jason Karley

Creative Director/ACD: Brandy Cole

Creative Director/ACD: Carmen Gomez

Managing Director: Stan Fiorito

Account Director: Pamela Lloyd

Account Director: Mike Peditto

Account Executive: Ashley Pratt

Account Executive: Caroline Hanley

Director of Production: Brian O'Rourke

Executive Producer: Anh-Thu Le

Producer: Micah Kawaguchi-Ailetcher

Director of Business Affairs: Linda Daubson

Executive Business Affairs Manager: Lisa Lipman

Senior Business Affairs Manager: Mimi Hirsch

Group Planning Director: Neil Barrie

Planner: Audrey Tyau

Director of Social Strategy and Social Media: Rohit Thawani

Social Media Manager: Brittany Wood

Production Company: Alldayeveryday